These days technology is evolving at a rapid pace. From smart phones to funky tablets, everyone seems to be embracing it. This includes progressive real estate agents who strive to stay ahead of the game.
Quick Response codes or QR codes are a chief example of the latest technology being incorporated into the industry. Their use is undeniably advantageous to everyone, particularly clients – both vendors and buyers.
So what are QR codes?
QR codes are a type of two-dimensional barcode. According to Wikipedia they were first designed for the automotive industry to track vehicles during the manufacturing process in Japan. The contents of a QR code can be encoded at high speed in several different formats.
Today, the most common way to gain access to the information stored in a QR code is through a smart phone QR reading application (app). With the app installed, simply scan the barcode with your phone and the information is displayed and/or stored.
Real Estate businesses can utilise QR codes in several different ways:
- On business cards – contacts can be instantly stored on a client’s or potential client’s phone once scanned.
- Shop Front Display – with a list of barcodes displayed in an agency window, buyers are referred to a web address with detailed information about a property which can be viewed immediately or at a more convenient time.
- For Sale boards – Placing a QR code on the property signboard allows buyers to record property details as they are driving by as well as all the important agency particulars.
There’s no doubt that QR codes provide an innovative and modern format in which to market property.
They do not replace existing proven strategies but they do significantly enhance them. What will they think of next?